Strong Body in Strong Mind About HamishehChallenge

Mission

HamishehChallenge - Strong Body in Strong Mind
With compassion for all ages and abilities, our mission is to adapt and integrate fitness services to meet the varied needs of our diverse population to sustain their mental and physical health. Each user is recognized and appreciated for their uniqueness and is treated with care and respect. Educational and online videos and contents promote physical and mental health and well-being to profoundly improve the quality of life of North Americans by educating, inspiring and providing the most efficient, effective and safe exercise program and nutrition lifestyle system.
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Hamishe-Vission

Vision

HamishehChallenge - Strong Body in Strong Mind
Our vision is to be a make sea change in the mindset of popular exercise culture in 3 years to build and sustain communities with physical and mental health. We are going to be an asset to the communities we serve and be a valuable resource to our clients in order to fulfill physical well-being, joy, and contentment in body, mind, and spirit. The objectives for the first three years of our business are:
• To establish an online platform to exceed user’s expectations by providing fitness, nutrition, meditation-set up routines
• To increase our sales by 15% per year through superior service and marketing strategy
• To establish the business in North America using different specialists in a wide range of topics related to a healthy lifestyle

What is HamishehChallenge?

Follow Your Heart
HamishehChallenge positions itself as a CONTENT DRIVEN platform to drive motivation and engagement towards the ACTIVE & WELL-BEING zone.

HamishehChallenge promotes the ‘1st of January Momentum’ for those who have not yet decided to bring change into their lives.

HamisheChallenge is the result of a collaboration and partnership between two successful wellness and fitness platforms:
• The Body Challenge, owned by a UAE based company named EDORAMEDIA, one of the largest health transformation programs and a social fitness platform in the Middle East and Europe
• Hamisheh App, owned a firm named SABKE ZENDEGI HAMISHE NOVIN, a personal coaching platform with thousands of content libraries to drive inspiration and motivation towards a healthy lifestyle.

Driven by the COVID19 pandemic restrictions to social activities, especially in the fitness industry we identified a big gap in the market for a Self-Inspiratory and Do-it-Yourself platform to create and boost that 1/1 Momentum.

HamishehChallenge is a pioneer fitness application that promotes health and well-being through physical fitness education, nutrition, and meditation-set-up routine services. This online platform trains the human mind to stay healthy and keep the users motivated to sustain a healthier lifestyle through evidence-based behavior change techniques and social persuasion strategies. With compassion for all ages and abilities, HamishehChallenge adapts and integrates fitness services to meet the varied needs of our diverse population. Each user is recognized and appreciated for their uniqueness and is treated with care and respect. Educational and online videos and contents promote physical and mental health and well-being to profoundly will improve the quality of life of North Americans as well as people in the Middle East by educating, inspiring, and providing the most efficient, effective, and safe exercise program and nutrition lifestyle system.

HamishehChallenge covers a wide range of health programs, including improving fitness activities, weight goals, nutrition, and diet. We have a free trial/lite version that allows one to use the basic features of the app and test whether it is relevant. The Pro version is based on the Subscription and will charge a monthly, quarterly, or annual fee. Once the user register on our platform, basic data are required, such as gender, date of birth, weight, and height. Personalized dietary and workout plans are also offered in the Pro version.

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Hamisheh--Compatative-Advantages

Competitive Advantages

HamishehChallenge - Strong Body in Strong Mind
While there is a dominant perception among fitness and health industry that individuals are SET to achieve their `{`health`}` goals, the reality is something else. Despite the desire to become better or healthier, there is a trigger that it takes people to get up and act on it. The gap between the moment when you want to do something and the time you do it, is what keeps people apart from their dreams. When you decide to read more, or when you decide to start a diet and get in to shape. There is always this notion of “let’s start tomorrow”, or let’s start form Monday. These gathers up to the point of a major event like New Year’s and reflects itself as New Years resolution. There is an expression among even most advanced athletes that “the hardest part of any workout is getting to the gym”. At HamishehChallenge we help people to take that very FIRST step.
But it doesn’t end there. Once people are ignited, there is always a bigger chance to lapse into old habits or even give up. Setting unrealistic expectations, fighting setbacks, and keeping the momentum alive are among most common causes people give up. We at HamishehChallenge help our community to stay positive and focused throughout the process to see progress. We educate them to know more about themselves, their abilities and even limitations. How to set goals and how to define roadmaps. In doing so, we have built a network of thought leaders, influencers, fitness, and mental gurus who will coach you throughout the process. HamisheChallenge, also, has enabled collaboration and community forum for you to share your feelings, challenges, workarounds on obstacles and success stories with other community members.
The way our community members engage with HamisheshChallenge is fun, enjoyable, and gamified. Awarded by points and rewards sponsored by our partners they are rewarded and encouraged to reach next milestones. Customer user experience and customer journey in HamishehChallenge are designed and powered by data-driven AI and ML practices that reflect in customer profiling, customer segmentation, loyalty programs and even customer retention strategies.
This is what makes HamishehChallenge apart from all other existing health and fitness platforms out there in the market. Pushing the community to ACT today (as opposed to “Tomorrow”) and help them to STAY-IN and keep their MOMENTUM alive. With HamishehChallenge, everyday is the 1st of January and that’s why we call it the 1/1 Moment. Our aim is to ignite that “1/1 Moment” for our audience to pursue a healthy lifestyle and keep the light on until their goals are achieved.

Why HamishehChallenge?

Strong Body in Strong Mind

HamishehChallenge uses mental persuasion and social motivation strategies to increase adherence and reduce attrition, which can provide long-term engagement through behavior change constructs. We seek to develop the effectiveness of a growth mindset intervention for fostering stronger growth mindsets and for increasing self-efficacy, intrinsic value, and perceived control achieved through fitness programs.

HamishehChallenge Team

Dedicated Team

HamishehChallenge Instructors
Hessam Motahari

Hessam Motahari

Co-founder & CEO | M.Sc. Business Administration

Area of Expertise: Business & Strategy Development, Business Analytics & Management, Project Management, Serial Entrepreneur

Shoaleh Darvishi

Shoaleh Darvishi

Co-founder, Chief Scientific Officer | Ph.D. Food Science Technology

Area of Expertise: Food Science Technology, Nutrition Program Development, Research and Development

Hamisheh-Team

Dedicated Team

Yoga Instructors
Hessam Motahari

Hessam Motahari

Co-founder & CEO | M.Sc. Business Administration

Area of Expertise: Business & Strategy Development, Business Analytics & Management, Project Management, Serial Entrepreneur

Shoaleh Darvishi

Shoaleh Darvishi

Co-founder, Chief Scientific Officer | Ph.D. Food Science Technology

Area of Expertise: Food Science Technology, Nutrition Program Development, Research and Development

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